We use cookies on this site to enable your digital experience. By continuing to use this site, you are agreeing to our cookie policy. close

Henkel Can't Rinse Off Detergent Labeling Suit

Law360 (February 5, 2018, 6:44 PM EST) -- A New York federal judge on Monday shut down attempts to end a proposed class action alleging Henkel Consumer Goods Inc. misleadingly labels its Purex “Natural Elements” laundry detergents, saying whether it does or not depends on if a fact-finder would consider water a natural element.

U.S. District Judge Brian Cogan shut down competing motions for summary judgment from Henkel and consumer Tony Luib, who claims he bought the laundry detergents because the “Natural Elements” label led him to believe that they didn’t contain synthetic ingredients....
To view the full article, register now.




Case Information

Case Title

Luib v. Henkel Consumer Goods Inc.

Case Number



New York Eastern

Nature of Suit

Contract: Other


Brian M. Cogan

Date Filed

May 19, 2017

Law Firms

Judge Analytics

Law360 Pro Say Podcast
Check out Law360's new podcast, Pro Say, which offers a weekly recap of both the biggest stories and hidden gems from the world of law.