Auto Dealers Should Note FTC’s Deceptive Ad Actions
But this one wasn’t.
On Jan. 24, the Federal Trade Commission announced that it had approved a final consent order settling charges against Cowboy Toyota after the dealership disseminated full-page Spanish-language advertisements in print and online.
These ads drew scrutiny for prominently stating favorable terms in Spanish, and then materially limiting those terms in English-only disclosures in the fine print. To the FTC, the story told...
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