Auto Dealers Should Note FTC’s Deceptive Ad Actions

Law360 (February 13, 2018, 11:47 AM EST) -- A car ad that’s mostly in Spanish and that caters to Spanish-speaking consumers sounds like a considerate and helpful gesture.

But this one wasn’t.

On Jan. 24, the Federal Trade Commission announced that it had approved a final consent order settling charges against Cowboy Toyota after the dealership disseminated full-page Spanish-language advertisements in print and online.

These ads drew scrutiny for prominently stating favorable terms in Spanish, and then materially limiting those terms in English-only disclosures in the fine print. To the FTC, the story told by the deceptive ads was all too familiar.

While this action is among the first...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.

  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!


Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Ask a question!