5 Easy Ways To Improve Your Demonstratives For Trial

Law360 (March 9, 2018, 10:30 AM EST) -- Few lawyers these days would discount the role of demonstratives (typically, slides) as part of an overall campaign to persuade the fact-finder, particularly jurors. Indeed, research shows that nearly two-thirds of people are visual learners, meaning it is very likely that a lawyer’s argument will be better received when accompanied by an effective demonstrative. Remarkably, simply seeing a picture can stimulate the part of the brain that is responsible for forming memories.

Not all demonstratives are created equal, however. While lawyers as a group have mastered the art of presenting arguments orally and in writing, there is much room for improvement...

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