Earth Day Review Of 'Green Guide' False Advertising: Round 2

Law360 (April 19, 2018, 12:38 PM EDT) -- Earth Day is coming up on April 22, and you may be looking to capture some environmentally minded consumers with nifty green-themed advertising campaigns. But before you do, remember that the Federal Trade Commission monitors environmentally themed marketing for potentially deceptive claims, and evaluates their compliance with Section 5 of the Federal Trade Commission Act by reference to the "Green Guides."

The Green Guides, located at 16 C.F.R. § 260, are a series of FTC guidelines initially promulgated in 1992 and most recently updated in 2012, the object of which is to help marketers avoid FTC actions by ensuring that environmental...

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