'I've Fallen And I Can't Get Up!' Verboten For Ads

Law360, New York (May 27, 2009, 12:00 AM EDT) -- A GPS tracking company and one its units that makes medical-alert devices have agreed to stop using the catchphrase “Help, I've fallen and I can't get up!” — a plea made famous by a TV ad for a medical-alert device for senior citizens — as part of a deal settling a trademark suit brought by Life Alert Emergency Response Inc.

On Tuesday, Judge John F. Walter of the U.S. District Court for the Central District of California permanently enjoined Tracking Now LLC, Medical Guardian LLC and...
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