Buc-ee's TM Win Could Draw Fire Over Unheard Evidence

Law360 (June 20, 2018, 5:49 PM EDT) -- Texas intellectual property lawyers did a double take when jurors sided with convenience store chain Buc-ee's in a trademark infringement fight over its beaver logo, and say rival convenience store Choke Canyon's best shot on appeal may be challenging rulings that restricted their evidence in the case.

Choke Canyon's logo features a cartoon alligator wearing a cowboy hat, while Buc-ee's Ltd.'s beaver dons a baseball cap. But after hearing evidence that Choke Creek intended to copy various similarities of Buc-ee's mark and also sold similar store-branded products, Texas jurors gave Buc-ee's an across-the-board victory, finding trademark infringement, dilution, unfair competition and...

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