Brand Battles: Honda Aims To Block Ford 'Pilot' TM

Law360 (August 3, 2018, 7:05 PM EDT) -- In Law360's latest roundup of new actions at the Trademark Trial and Appeal Board, Honda takes exception to a new Ford "Pilot" brand, the Children's Hospital of Philadelphia goes after a rival logo, and a battle six decades in the making erupts between Jiffy Pop and Jif.

Car Clash

Ford Motor Co. and Honda Motor Co. found themselves in a dispute this week over the American carmaker's new use of a longtime Honda model name.

Back in March, Ford announced Co-Pilot360, a suite of "driver-assist" technologies including emergency braking and blind spot information. The new features, Ford said, would "help people...

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