Legal Pitfalls To Avoid In Social Cause Marketing Campaigns

By Russell Stein (September 21, 2018, 3:21 PM EDT) -- Social cause marketing, where a business teams up with a charity to promote a product or a charitable cause, has become increasingly popular over the last few years. As the holiday season approaches these types of campaigns become more visible across all types of media, including television, print and the internet. A social cause marketing campaign often looks like the following:

For every book you buy from Books R Us we will donate $1 to the local library. These campaigns can take many different forms or names such as cause-related campaigns, charitable cause marketing, commercial co-ventures, joint ventures, social impact advertising,...

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