Verizon Sues Sprint Over 'Highest Call Quality' Ads

Law360, New York (July 20, 2009, 3:46 PM EDT) -- Cellco Partnership, which operates as Verizon Wireless, has accused Sprint Nextel Corp. of misleading consumers and unfair competition regarding advertisements that tout Sprint's award from J.D. Power and Associates for “highest call quality," which was a tie with Verizon and referred only to the Western U.S.

In a false advertising suit filed Friday in the U.S. District Court for the District of Arizona, Verizon seeks a court order barring Sprint from running the ads along with unspecified damages.

At issue is a March news release by...
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