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Expert Analysis

A Lack Of Specificity In Calif. 'Asterisk' Labeling Claims

By Leonard Gordon, Tyler Hale and Elliot Kelly (February 11, 2019, 12:39 PM EST) -- Every brand that has designed a product label has felt the call of the asterisk. Visual real estate on packaging and in advertisements is limited, and marketing departments often groan at the piles of clumsy language that legal departments insist make it onto the page....

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