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Okla. Needs $295M To Undo J&J Opioid Marketing, Judge Told

Law360 (June 10, 2019, 10:44 PM EDT) -- Oklahoma will need to spend almost $295 million over 20 years to counteract Johnson & Johnson's opioid marketing efforts, a marketing executive testified for the state on Monday during its first-in-the-nation trial over corporate responsibility for the opioid crisis.

At the start of the third week of the bench trial in Norman, Oklahoma, the state called to the stand C. Renzi Stone, CEO of marketing firm Saxum, to give an expert take on the marketing done by J&J and its subsidiary Janssen Pharmaceuticals.

Under questioning by Reggie Whitten of Whitten Burrage, who represents the state, Stone said that after reviewing roughly 1,200...

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