What Will Calif. Privacy Law’s 'Do Not Sell' Button Look Like?

Law360 (November 5, 2019, 1:08 PM EST) -- The California Consumer Privacy Act reflects a tectonic shift in the United States privacy landscape, sparking similar legislation in several states and prompting a call for uniform federal rules. The CCPA simultaneously creates a host of new rights for California residents and a myriad of ambiguities for companies subject to its requirements.

Although the statute takes effect in less than two months,[1] one of its key provisions ― the right of California residents to opt out of the sale of their personal information ― remains to be defined. 

The CCPA, as originally enacted, provides that a consumer “shall have the right,...

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