Juul Tried To Recruit Miley Cyrus To Woo Kids, Mass. AG Says
By Chris Villani (February 12, 2020, 12:30 PM EST) -- Juul Labs Inc. put together a marketing campaign that aggressively targeted young people, seeking to recruit celebrities like Miley Cyrus and social media influencers and place ads in children's publications and television networks, according to a lawsuit filed Wednesday by Massachusetts.
Massachusetts Attorney General Maura Healey claims Juul used images depicting young, attractive people smoking e-cigarettes as part of an effort to hook underage customers. Flanked by public health officials, politicians and young people who said they tried e-cigarettes because they seemed tasty and "cool," state Attorney General Maura Healey said her suit, while not the first against the company, sheds...
Stay ahead of the curve
In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.
Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
Create custom alerts for specific article and case topics and so much more!