LaCroix Drinkers Retract Claims Over 'Natural' Label

By Celeste Bott (February 18, 2020, 5:44 PM EST) -- Illinois consumers on Tuesday agreed to drop a proposed class action and later retracted their claims that the maker of the wildly popular LaCroix sparkling water wrongly advertised its drinks are "100% Natural" despite adding synthetic compounds used in insecticides and cancer treatments.

Named plaintiff Lenora Rice and National Beverage Corp. filed a joint stipulation to permanently end the case, with each party agreeing to foot the bill for their own costs and fees. U.S. District Judge Martha M. Pacold dismissed the lawsuit with prejudice on Tuesday.

On Wednesday, Rice and her lawyer, Roberto Costales of Beaumont Costales, retracted the claims they'd...

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