Reed Smith, Sullivan Steer $730M Sale Of Ironman Group 

Law360 (March 26, 2020, 12:40 PM EDT) -- Chinese sports marketing giant Wanda Sports has agreed to sell the company that runs the Ironman triathlon brand to media conglomerate Advance in a deal that is valued at $730 million and was guided by Reed Smith and Sullivan & Cromwell.

The all-cash agreement sees Wanda Sports Group Co. Ltd. selling The Ironman Group to Advance, which is a private family-owned business based in New York, in a deal with an enterprise value of $730 million, according to a statement.

The Ironman Group is behind a number of major sports events, including triathlons and running, cycling and mountain biking races. Upon...

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