Suits Over Deceptive Food Marketing Likely To Increase

Law360, New York (October 16, 2009, 6:34 PM EDT) -- Increased enforcement from the U.S. Food and Drug Administration, coupled with recent rulings that may pierce holes in food companies’ preemption defenses, is likely to lead to an uptick in the number of consumer lawsuits filed over deceptive health and nutrition claims on foods and beverages.

Just since January, the companies that make well-known brands including Snapple, VitaminWater, Diet Coke Plus and Cheerios have faced lawsuits accusing them of making unfounded and misleading claims about their products' nutritional benefits. And, according to many product liability attorneys,...
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