7th Circ. Weighs Limits On Packaging In Bud Light Ad Row

Law360 (April 28, 2020, 9:17 PM EDT) -- Seventh Circuit judges on Tuesday pushed MillerCoors to explain how Bud Light packaging stating Bud's beer is made without corn syrup can be enjoined without evidence that consumers who see the packaging were influenced by Bud Light's overall "no corn syrup" ad campaign.

Bud Light maker Anheuser-Busch is asking the Seventh Circuit to reverse an injunction that stretches to its "secondary packaging" — the cardboard cases around individual cans and beers. Anheuser-Busch says a district judge wrongly held that a jury could find that the packaging conveyed an implicit message that other beers contain corn syrup given the company's "full advertising...

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