Dick's Sporting Goods Accused Of Infringing Little Trees TM

Law360 (May 8, 2020, 7:40 PM EDT) -- The companies behind the popular Little Trees car air fresheners hit Dick's Sporting Goods Inc. with a lawsuit in New York federal court Friday, accusing the retailer of selling infringing products and apparel that feature a pine tree logo and the slogan "stay fresh."

In a 15-page complaint, the Watertown, New York-based Car-Freshner Corp. and the Bermuda-based Julius Sämann Ltd. accuse Dick's Sporting Goods and its subsidiary American Sports Licensing LLC of ripping off Julius Sämann's tree design marks, which it exclusively licenses to Car-Freshner.

"Due to the immense popularity of the tree design marks, plaintiffs have used those marks on...

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