Analysis

Embedding Social Media Suddenly Looks Risky For Websites

Law360 (June 26, 2020, 7:18 PM EDT) -- Recent copyright rulings have prompted Instagram to clarify that websites should not "embed" posts without first clearing "all necessary rights," potentially forcing a major change in how digital media companies approach social media.

Embedding — also known as inline linking — is a technical process where a photo is physically stored on a remote server, like Instagram's, while being displayed on another website like Buzzfeed or Vox.

Platforms such as Instagram and Twitter have made embedding their users' posts easy to do, often requiring just a few clicks. And digital media sites have used those tools liberally, embedding social media posts...

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