Supplement Maker Can't Erase Anti-Aging Fraud Suit In NJ

Law360 (September 23, 2020, 3:17 PM EDT) -- A supplement maker has fallen short in trying to defeat class claims that it falsely touted the anti-aging benefits of a product the company said boosted human growth hormone levels by 682%, with a New Jersey federal judge finding the suit plausibly alleged the business misled consumers.

U.S. District Judge Noel L. Hillman on Tuesday largely denied Utah-based SanMedica International LLC's motion to dismiss Holly Diebler's suit asserting a violation of the New Jersey Consumer Fraud Act and breach of express warranty in connection with the company's purportedly bogus advertising about SeroVital-hgh.

SanMedica has allegedly represented that SeroVital increased HGH levels...

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