Brand Battles: Amazon Fights Salesforce Unit's 'Prime' TM

Law360 (October 23, 2020, 9:00 PM EDT) -- In Law360's latest roundup of new actions at the Trademark Trial and Appeal Board, Amazon is seeking to cancel a Salesforce subsidiary's "Twin Prime" registration so that it can secure a "Prime" trademark for photo-sharing services — plus three other TTAB cases you need to know.

Primed to Fight

Amazon Technologies Inc. went to the board Oct. 20 to cancel a trademark registration held by mobile data startup Twin Prime Inc., saying the name hasn't been used in at least three years.

Twin Prime, which owns a registration for mobile data delivery services, was reportedly acquired by Salesforce in late 2016...

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