Claims Trimmed In Suit Over '100% Natural' Juice Labels

By Daphne Zhang (October 28, 2020, 9:26 PM EDT) -- A California federal judge trimmed claims against the maker of Kern's Nectar in a suit alleging the beverages' "100% natural" labels mislead consumers because the drinks contain artificial flavoring, agreeing with the juice maker on Wednesday that the buyers failed to plead with specificity.

U.S. District Judge Dana M. Sabraw said the bulk of the juice drinkers' allegations failed to show who engaged in the misbranding, and were unclear about which labels and during what time the labels allegedly deceived them.

In May, the proposed class accused Vilore Foods Co. Inc. — the U.S. distributor for Mexican company Jumex Inc. —...

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