Cuomo Signs Bill Recognizing Post-Mortem Publicity Rights

Law360 (December 1, 2020, 8:52 PM EST) -- New York Gov. Andrew Cuomo has signed a bill recognizing post-mortem rights of publicity to protect deceased performers from exploitation of their commercially valuable personal characteristics, giving their estates the ability to protect their likenesses after death.

Gov. Cuomo on Monday signed Senate Bill S5959D into law amending the state's civil rights law to develop the "right of publicity" for former actors, singers and other performers who lived in New York when they died.

The bill also creates a private right of action for the publishing of sexually explicit images of individuals and "deep fake" media that artificially create a celebrity's...

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