50 Cent, Taco Bell Wrap Up 'Stolen Endorsement' Beef

Law360, New York (November 24, 2009, 3:02 PM EST) -- Rapper Curtis Jackson, also known as 50 Cent, has settled a score against Taco Bell Corp., ending a suit alleging the fast food giant stole his persona and moniker for its “79-89-99 Cent Why Pay More?” advertising blitz.

Judge Naomi Reice Buchwald of the U.S. District Court for the Southern District of New York dismissed the intellectual property spat with prejudice on Nov. 13, saying the parties had voluntarily resolved the dispute.

Reed Smith LLP partner Peter Raymond, who represented Jackson, told Law360 that the “case...
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