NBA Star Embiid Can't Win 'Trust The Process' Trademark
Law360 (May 27, 2021, 12:39 PM EDT) -- The Trademark Trial and Appeal Board has ruled that Philadelphia 76ers star Joel Embiid cannot register the phrase "Trust The Process" as a trademark for shoes, saying that CNBC host Marcus Lemonis beat him to it.
The NBA center applied in 2018 to register the phrase — a popular slogan for the team's long rebuild toward championship contention — but was refused last year because Lemonis secured a trademark registration covering apparel on the exact same words two years prior.
In a precedential ruling issued Wednesday affirming that decision, the board said it did not matter that Embiid already successfully registered "The Process"...
Stay ahead of the curve
In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.
Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
Create custom alerts for specific article and case topics and so much more!