Brand Battles: Polaris Won't Go Soft On Monster Energy's TM

By Tiffany Hu (October 22, 2021, 8:14 PM EDT) -- In Law360's latest roundup of new actions at the Trademark Trial and Appeal Board, ATV maker Polaris Industries Inc. is trying to block Monster Energy Co.'s trademark application for "Polaris" energy drinks — plus four other cases you need to know about.

Polaris Picks a Fight

Polaris went to the board on Oct. 18 to stop Monster Energy from registering the word "Polaris" as a trademark for energy drinks and other nonalcoholic beverages.

Polaris, which makes motorcycles, snowmobiles, all-terrain vehicles and other powersports vehicles, said that Monster's application for "Polaris" was identical in name to Polaris' own registrations and that they...

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