Google Knocks Out 2 Patents In Ad Tech Fight

By Andrew Karpan (November 12, 2021, 6:39 PM EST) -- A California federal judge has invalidated claims in two online advertising patents that Google challenged because they only automate "conventional activities," but rejected the tech giant's attempt to take down a third patent.

The ruling came Wednesday from U.S. District Judge Cathy Ann Bencivengo, who was taking a look at Google's third effort to dismiss parts of a 2019 patent lawsuit that accused the company of ripping off technology from a San Diego-based startup called Impact Engine Inc. Impact says it developed programming that allows online advertisements to be modified easily without consuming as much bandwidth.

"The creation and distribution of...

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