Safe Haven For Sellers Of Trademarked Keywords?

Law360, New York (February 9, 2010, 10:54 AM EST) -- The sale of keyword-triggered ads, where such keywords sometimes include third-party trademarks, has turned into a multibillion dollar industry worldwide.

Trademark owners are not happy that companies such as Google can sell their trademarks to trigger competitors’ advertisements and they have fought court battles, both in the U.S. and abroad, to stop such practices.

A recent opinion issued by the European Court of Justice’s Advocate General may help shed some light on the future direction of similar cases in the U.S.

In October 2009, European Union...
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