Brand Battles: Google Subsidiary's 'Tidal' TM In Hot Water

By Tiffany Hu (May 27, 2022, 6:12 PM EDT) -- In Law360's latest roundup of new actions at the Trademark Trial and Appeal Board, X Development LLC, previously known as Google X, was hit with a software firm's opposition to its bid to register "Tidal" as a trademark — plus four other cases you need to know about.

A 'Tidal' Storm

Tidal Software LLC went to the board Wednesday to block X Development LLC from registering "Tidal" as a trademark for underwater and digital cameras, digital weather station sensors, wireless adapters to connect computers with a telecommunications network for delivering and streaming music and more.

The applied-for trademark filed by X,...

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