Developing Effective Web 2.0 Policies

Law360, New York (April 13, 2010, 12:52 PM EDT) -- The term “Web 2.0” (2004–present) is commonly associated with Web applications that facilitate interactive information sharing, interoperability, user-centered design and collaboration on the World Wide Web. Simply put, Web 2.0 includes any Web site that incorporates user-generated content.

Examples of Web 2.0 or social media include Blogging sites (e.g., Blogger, Tumblr), Microblogs (mainly Twitter), Social networks (e.g. Facebook, MySpace, LinkedIn), Audio, Photo and Video Sharing (e.g. YouTube, Flickr) and Virtual Worlds (e.g., Second Life).

Web 2.0 tools are transforming how businesses — large and small —...
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