Despite String Of Losses, Big Tobacco Hunkers Down

Law360, New York (July 15, 2010, 5:40 PM EDT) -- With jury after jury siding against tobacco companies and handing smokers awards of hundreds of millions of dollars altogether in recent months, settlement might look like an enticing option — except to Big Tobacco.

The tobacco industry started out with a promise to battle every lawsuit, and now it's dug in its heels even in the face of loss after loss, leaving some wondering whether such a position can be maintained amid mounting legal obstacles.

“Tobacco companies for years and years in the U.S. had the...
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