Shampoo-Maker Can't Wash Away 'Natural' False Ad Suit

By Henrik Nilsson (April 19, 2024, 7:08 PM EDT) -- An Illinois federal judge on Thursday trimmed but refused to toss a proposed class action alleging Dr. Squatch LLC deceptively labels its shampoo as "natural" even though it contains multiple artificial ingredients, saying the consumers had sufficiently alleged consumer fraud and unjust enrichment....

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