Lindt Loses Bid To Trademark Chocolate Shapes In EU

Law360, New York (December 17, 2010, 2:46 PM EST) -- Animal-shaped chocolates sold by Chocoladefabriken Lindt & Spruengli AG and other sweets makers are not distinctive enough to merit trademark protection in the European Union, the bloc's second-highest court ruled Friday.

After the EU's trademark office refused Lindt's trademark applications, the Swiss chocolate giant appealed to the EU General Court for protection over several of its chocolate shapes and ornaments. But the court ruled that neither Lindt's designs nor that of chocolate maker August Storck KG warranted trademark status.

In 2004 and 2005, Lindt tried to...
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