9 Mistakes Companies Make In Consumer Class Actions

Law360 (January 20, 2011, 5:17 PM EST) -- Dealing with consumer class actions is one of the more significant challenges facing companies today. Innovation moves light years faster than changes in the law, meaning that companies are often forced to guess whether a planned action will later be found to be illegal, or whether a court will interpret an old law to apply to new ways of doing business in an unexpected way.

The Internet has also enabled consumers to publicly complain about problems and easily find lawyers willing to bring suit. Further, corporation-friendly court decisions and legislative efforts have effectively pushed securities and mass tort lawyers into the...

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