Kellogg To Pay $5M To Settle Rice Krispies Ad Suit
Law360 (January 11, 2011, 1:39 PM EST) -- Kellogg Co. has agreed to pay $5 million to settle a nationwide class action accusing it of promoting Rice Krispies by falsely claiming that the cereal boosts children's immune systems.
Kellogg and the named plaintiffs filed a joint stipulation of settlement Monday in the U.S. District Court for the Central District of California. It calls for the cereal giant to pay $2.5 million to consumers and donate $2.5 million worth of Kellogg products to charity.
The deal, which requires court approval, is the most recent in a string of settlements Kellogg has reached over its advertising practices, including an agreement to...
Stay ahead of the curve
In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.
Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
Create custom alerts for specific article and case topics and so much more!