9th Circ. Overturns Order Barring Keyword Use

Law360, New York (March 8, 2011, 6:32 PM EST) -- The Ninth Circuit on Tuesday reversed a preliminary injunction barring a software company from using the trademarked name of a competitor's product as a keyword for search engine results, saying a lower court improperly found the practice likely to confuse consumers.

A three-judge panel in the U.S. Court of Appeals for the Ninth Circuit ruled that the U.S. District Court for the Central District of California failed to consider the relevant factors when it preliminarily barred Network Automation Inc. from using Advanced Systems Concepts Inc.'s mark....
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