Power Balance Cuts Deal In False Ad Action

Law360, New York (March 30, 2011, 7:59 PM EDT) -- Power Balance LLC on Friday agreed to settle a proposed class action alleging it falsely advertised that its wristbands and other accessories improve individuals’ strength by using holograms that react to the body’s natural energy field in a deal the plaintiff’s counsel claims is worth more than $57 million.

Laguna Niguel, Calif.-based Power Balance entered into an agreement to resolve the proposed class action filed by Andre Batungbacal in the U.S. District Court for the Central District of California, and the deal noted that Power Balance...
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