Brandy Melville Hits Temu For 'Bait-And-Switch' Copycat Garb

By Lauren Berg ( July 22, 2025, 7:07 PM EDT) -- Bargain-shopping app Temu's entrance into the "ultra fast fashion" market might have been "meteoric," but that's because it rips off other brands' intellectual property to sell cheap copycat products, Brandy Melville alleges in a federal lawsuit, claiming Temu even uses the clothing brand's photographs to pull a "bait-and-switch" on shoppers....

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