Gillette Shakes Consumer's False Ad Action

Law360, New York (May 19, 2011, 2:19 PM EDT) -- Procter & Gamble Co. division Gillette won the dismissal Tuesday of a proposed class action in California accusing the company of deceptively advertising its Fusion Power razor system as superior in performance to a lower-cost version.

U.S. District Judge Irma E. Gonzalez said that the named plaintiff, Ryan Edmundson, had failed to prove that he relied on Gillette's allegedly false advertising claims when he purchased Fusion Power cartridges — a four-pack of which cost approximately 20 percent more than a four-pack of Fusion manual cartridges —...
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