Adidas Faces Suit Over AdiPure Trademark

Law360, New York (June 6, 2011, 8:22 PM EDT) -- Adidas AG was struck with a lawsuit in California on Monday by rival sports apparel company Brooks Sports Inc. seeking judgment that its upcoming line of PureProject running shoes does not infringe on Adidas’ trademarked adiPure brand soccer cleats.

Responding to a cease-and-desist letter sent by the German sportswear giant in March, Brooks Sports filed the complaint alleging that its PureProject shoes have unique names and markings that distinguish them from adiPure.

The Washington-based company, which also names Adidas' U.S. unit, further claims in its suit...
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