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Expert Analysis

Applying The CAN-SPAM Act To Social Networking Sites

Law360, New York (June 22, 2011, 4:25 PM EDT) -- Companies increasingly are using social media sites, such as Facebook, to launch innovative marketing campaigns. However, a recent decision from a California District Court, indicates that such campaigns might be considered advertising that is subject to the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM Act).[1] While such campaigns can still go forward, companies should consider carefully whether they are subject to, and meeting the requirements of, the CAN-SPAM Act....

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