Judge Rejects L'Oreal Bid To Kick Hair Serum Suit

Law360, Los Angeles (June 27, 2011, 6:30 PM EDT) -- A California federal judge issued a tentative ruling Monday denying L’Oreal USA Inc.’s motion to dismiss a putative class action alleging the company failed to warn consumers about a flammable anti-frizz hair care serum in violation of state consumer protection and business competition laws.

The beauty products maker moved to dismiss the lawsuit in March, arguing that customers Jill Guido and Natalie Lefebevre had not shown any injury that would allow them to proceed with the case.

“The court concludes that plaintiffs sufficiently allege that they...
To view the full article, register now.



Case Information

Case Title

Jill Guido et al v. L Oreal, USA Inc. et al

Case Number



California Central

Nature of Suit

Other Statutory Actions


Christina A. Snyder

Date Filed

February 2, 2011

Law Firms


UK Financial Services

UK Financial Services

Read Our Latest UK Financial Services Coverage

Financial Services Law360 UK provides breaking news and analysis on the financial sector. Coverage includes UK and European Union policy, enforcement, and litigation involving banks, asset management firms, and other financial services organizations.