NAD Decisions: A Roadmap To Class Action Litigation?

Law360, New York (July 18, 2011, 1:51 PM EDT) -- No sizable consumer products or services company is unfamiliar with what seems an increasing number of putative class actions claiming harm suffered as a result of allegedly false or misleading advertising. Advertising class actions based on state consumer protection and deceptive practices statutes have gathered steam in recent years with larger and more frequent settlements.

Unremarked has been a disturbing trend in several of these cases — a growing relationship between decisions issued by a nationally regarded, voluntary dispute resolution forum and the appearance of the same claims in consumer class actions some time thereafter. Failure to address this emerging trend...

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