DirecTV Marketer Sues For $84M In Contract Dispute

Law360, New York (August 8, 2011, 5:44 PM EDT) -- A DirecTV Inc. marketer filed an $83.7 million suit Friday in California state court alleging the satellite TV provider suddenly ended a contract and conspired to prevent the company from recouping the money it had already spent on DirecTV advertising.

Louisiana-based Basic Your Best Buy Inc. says that when DirecTV terminated its contract in December 2008, it had already spent millions of dollars on advertising and had to field calls from potential customers even after the contract ended.

When Basic tried to sell the calls, which...
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