Mobile Ad Cos. To Pay $12M Over Unsolicited Texts

Law360, New York (August 12, 2011, 4:52 PM EDT) -- A proposed class of cellphone users on Friday announced a $12.2 million settlement in California with advertisers B2Mobile LLC and LeadClick Media Inc. over an alleged onslaught of unsolicited and costly text messages promoting automotive products and payday loans.

The settlement, preliminarily approved by U.S. District Judge Claudia Wilken on July 29, will set up a $12.2 million fund from which class members will receive payments of up to $100 each, according to a statement from Edelson McGuire LLP, counsel for the plaintiffs.

In her order...
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