Class Cert. Granted In Boiron False Advertising Suit
Law360, New York (August 24, 2011, 8:50 PM EDT) -- A California federal judge on Wednesday granted class certification in a suit targeting the U.S. wing of French homeopathic medicine giant Boiron Inc. with claims it falsely advertised that its homeopathic cold remedy relieved cold symptoms.
Named plaintiff Gina Delarosa brought the suit in October 2010, after Boiron USA Inc.'s Children's Coldcalm failed to relieve her family's symptoms as advertised.
Delarosa says Boiron knows Coldcalm to be little more than a sugar pill yet markets it as an effective cold remedy, for financial profit. She seeks to represent a class of California residents who purchased Children's Coldcalm for personal use in...
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