Lucky Brand Hit With Consumer Data Class Action

Law360, New York (August 29, 2011, 2:22 PM EDT) -- Lucky Brand Dungarees Inc. was slapped with a putative class action Thursday in Los Angeles by a customer who accused the denim company of breaking a California law by gathering and storing customers' personal information.

Los Angeles resident Tamir Cohen alleged that retail chain violated California's Song-Beverly Credit Card Act, which generally says that merchants accepting credit card payments can't record and keep a customer's personal identification information. Cohen's complaint said Lucky Brand improperly asked for and profited from customers' email addresses, mailing addresses, phone numbers...
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