Diet Drink Maker Sued Over Actress' Endorsements

Law360, New York (August 30, 2011, 4:53 PM EDT) -- BLB Inc. sued Better Health Beverage LLC in Florida on Tuesday, claiming the defendant breached deals under which BLB agreed to provide the services of TV personality Brooke Burke to promote Better Health's underWAY appetite-suppressing beverage.

BLB's lawsuit focuses on two contracts, a commercial agreement and an endorsement agreement, and describes BLB as the “loan-out corporation” for Burke's services. Burke, who has hosted or appeared on several television shows, is currently a co-host on the ABC television show “Dancing With The Stars.”

The complaint includes two...
To view the full article, register now.




Case Information

Case Title

BLB, Inc v. Better Health Beverage, LLC

Case Number



Florida Southern

Nature of Suit

Contract: Other


James I. Cohn

Date Filed

August 30, 2011

Law Firms

Law360 Pro Say Podcast
Check out Law360's new podcast, Pro Say, which offers a weekly recap of both the biggest stories and hidden gems from the world of law.