ZIP'ing It Up: Insurance For Privacy Violations Claims

Law360, New York (September 8, 2011, 1:18 PM EDT) -- Retailers have an interest in knowing who their customers are and what they like buying. Some retailers request information like ZIP codes from their customers in order to determine other information about them to use in their marketing and advertising efforts.

The California Supreme Court recently held that such requests, and the use of information culled from those requests, might expose retailers to liability. Retailers confronted with lawsuits asserting such liability should look to their comprehensive general liability, directors and officers, and errors and omissions policies...
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